It goes without saying that choosing the correct online marketing company to manage your online presence is vital. Unfortunately, these days a lot of people and especially big agencies are calling themselves “Internet Marketing Specialists”
However in reality this couldn’t be any further from the truth. The process of getting a website ranked has changed dramatically and is a complicated process and it takes a lot more than a few simple tricks to get your company the results that it deserves.
The Case Study
The website had been struggling to get found online with little rankings on page 1 and as a result steady poor sales followed suit.
At the start of the pandemic the client took the wise decision to commence an SEO campaign around mid March 2020 to grow their website presence at the start of the pandemic, while other similar companies ran.
We created this case study to show proof and results of what can be achieved in a relatively short time period..
We cannot divulge the name of the client as it shows sensitive information other than it is in the jewellery niche.
We understand that every business is different with exacting requirements for online success
In the last quarter the client has 203k photos views The photos have been viewed almost 2000% more than their competitors
There are many ways to get targeted traffic to a website and using Googles own systems we find to be best. Using photos is vastly under used, however, they are great for creating brand awareness
As seen in the graph the client is crushing his competitors.
A 300% Traffic Increase Since Mid March 2020
Since 1st April 2020 to 31st August the website traffic has increased by 300% in only 5 months. As additional targeted keywords moved up in the rankings to be in the top 1 - 3 positions the traffic steadily increases.
In mid March the website had approx 68 keywords in the top 3 positions. The results now show 180+ keywords ranking in the top 1 -3 position. As we continue to build the business using our proprietary systems many more keywords will be ranked boosting leads and sales.
A 400% Increase In Sales in Only 5 Months
The client is absolutely delighted with the results in this short period of time. As can be seen there is a direct correlation between the traffic volume in the above graph and sales volume.
As more keywords got into the top 1-3 positions the sales could do only one thing but grow. Our focus is always to gain top positions for buyer intent keywords
Because all leads are not equal targeting people who actively seeking a business is key to conversions and profitability.
SEO marketing is the key to online success and is by far the best converting traffic a business will ever get. The simple case study proves this.
“A real pro. No bells or whistles. Just hard work and years of experience"